Manufacturer and sponsor timeline
57 seasons · 7 kit makers · 14 shirt sponsors- Not confirmed1970–19766 seasons
- Puma1976–199519 seasons
- Reusch1995–19972 seasons
- adidas1997–20003 seasons
- Umbro2000–20011 season
- Gems2001–20076 seasons
- Puma2007–20125 seasons
- Jako2012–20153 seasons
- Nike2015–now12 seasons
- Berner Zeitung ’78–’81
- Canon ’81–’85
- AIWA ’85–’86
- Opel ’86–’95
- No sponsor ’95–’97
- Mepha Pharma ’97–’99
- Gelbe Seiten ’99–’02
- Wankdorf ’02–’03
- Gelbe Seiten ’03–’06
- OBI ’06–’10
- Westside ’10–’11
- Bauhaus ’11–’14
- Honda ’14–’17
- OBI ’17–’19
- Shoppyland ’19–’20
- Plus500 ’20–’26
- Yuh ’26–now
Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.
Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages. Source on eBay opens live eBay listings.
Maker not confirmed
1970-71 to 1975-761970-71 to 1975-76
No shirt sponsorSource on eBay
Early makers blank (in-house on archive until mid-1970s). Shirt advertising in Swiss top-flight football began in 1976 (FC Zürich–Agfa pioneers).Puma
1976-77 to 1994-951976-77 to 1977-78
No shirt sponsorSource on eBay
Puma era begins (FKA).1978-79 to 1980-81
Berner ZeitungSource on eBay
Berner Zeitung early shirt sponsor.1981-82 to 1984-85
CanonSource on eBay
Canon replace Berner Zeitung.1985-86
AIWASource on eBay
AIWA one season.1986-87 to 1994-95
OpelSource on eBay
Opel long run.Reusch
1995-96 to 1996-971995-96 to 1996-97
No shirt sponsorSource on eBay
Reusch take over from Puma. No shirt sponsor 1995-97 on FKA.adidas
1997-98 to 1999-001997-98 to 1998-99
Mepha PharmaSource on eBay
adidas / Mepha Pharma.1999-00
Gelbe SeitenSource on eBay
Umbro
2000-012000-01
Gelbe SeitenSource on eBay
Umbro one season (Challenge League year on archive).Gems
2001-02 to 2006-072001-02
Gelbe SeitenSource on eBay
Gems take over.2002-03
WankdorfSource on eBay
2003-04 to 2005-06
Gelbe SeitenSource on eBay
2006-07
Puma
2007-08 to 2011-12Jako
2012-13 to 2014-152012-13 to 2013-14
BauhausSource on eBay
Jako take over from Puma.2014-15
HondaSource on eBay
Nike
2015-16 to 2026-272015-16 to 2016-17
HondaSource on eBay
Nike take over from Jako.2017-18 to 2018-19
2019-20
ShoppylandSource on eBay
2020-21 to 2025-26
Plus500Source on eBay
Plus500 become main chest brand.2026-27
Yuh replace Plus500 as domestic main partner (club + Yuh; Swissquote on European shirts — domestic Yuh filled).
Spot a mistake? Tell us — we update the table when sources clarify.
Sources: club records, kit archives and contemporary news.
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