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Club brand history

Villarreal kit makers and shirt sponsors, 1970-71 – 2026-27

Covers the men’s first team: the kit manufacturer and main front-of-shirt sponsor each season, from 1970-71 onwards.

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Manufacturer and sponsor timeline

57 seasons · 5 kit makers · 4 shirt sponsors
Kit makerLuanvi1997–1999Kelme1999–2005Puma2005–2011Xtep2011–2016
Not confirmed1970–1997Luanvi1997–1999Kelme1999–2005Puma2005–2011Xtep2011–2016Joma2016–now
Shirt sponsor
No shirt sponsor before 1995–96Costa AzaharTerra MíticaAeroport CastellóPamesa Cerámica
Shirt sponsors, oldest first · swipe
  • Costa Azahar ’95–’98
  • Terra Mítica ’98–’04
  • Aeroport Castelló ’04–’11
  • No sponsor ’11–’13
  • Pamesa Cerámica ’13–now

Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.

Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages. Source on eBay opens live eBay listings.

Maker not confirmed

1970-71 to 1996-97
1970-71 to 1994-95
No shirt sponsorSource on eBay
Maker not confirmed by two sources for early seasons (club mostly outside the top flight). Shirt sponsors were not allowed in Spanish football until October 1981.
1995-96 to 1996-97
Costa AzaharSource on eBay
Costa Azahar on the front. Maker not confirmed by two sources before 1997-98.

Luanvi

1997-98 to 1998-99
1997-98
Costa AzaharSource on eBay
Luanvi.
1998-99
Terra MíticaSource on eBay
Terra Mítica replace Costa Azahar.

Kelme

1999-00 to 2004-05
1999-00 to 2003-04
Terra MíticaSource on eBay
Kelme replace Luanvi.
2004-05
Aeroport CastellóSource on eBay
Aeroport Castelló replace Terra Mítica.

Puma

2005-06 to 2010-11
2005-06 to 2010-11
Aeroport CastellóSource on eBay
Puma replace Kelme.

Xtep

2011-12 to 2015-16
2011-12 to 2012-13
No shirt sponsorSource on eBay
Xtep replace Puma. No season-long shirt sponsor confirmed by two sources for 2011-12 and 2012-13.
2013-14 to 2015-16
Pamesa CerámicaSource on eBay
Pamesa Cerámica on the front.

Joma

2016-17 to 2026-27
2016-17 to 2026-27
Pamesa CerámicaSource on eBay
Joma replace Xtep (SportBusiness).

Spot a mistake? Tell us — we update the table when sources clarify.

Sources: club records, kit archives and contemporary news.

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