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Club brand history

FC Utrecht kit makers and shirt sponsors, 1970-71 – 2026-27

Covers the men’s first team: the kit manufacturer and main front-of-shirt sponsor each season, from 1970-71 onwards.

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Manufacturer and sponsor timeline

57 seasons · 10 kit makers · 9 shirt sponsors
Kit makerPuma1976–1979Admiral1981–1983Puma1983–1989Lotto1989–1995Reebok1995–2001Kappa2009–2012Nike2019–2023Castore2023–now
Not confirmed1970–1971Le Coq Sportif1971–1976Puma1976–1979Pony1979–1981Admiral1981–1983Puma1983–1989Lotto1989–1995Reebok1995–2001Puma2001–2009Kappa2009–2012Hummel2012–2019Nike2019–2023Castore2023–now
Shirt sponsor
No shirt sponsorNissanAMEVPhanosSimpel.nlHealthCityZorg van de ZaakT-MobileConclusionIndeed
Shirt sponsors, oldest first · swipe
  • Nissan ’82–’92
  • AMEV ’92–’05
  • Phanos ’05–’11
  • Simpel.nl ’11–’12
  • HealthCity ’12–’15
  • Zorg van de Zaak ’15–’20
  • T-Mobile ’20–’24
  • Conclusion ’24–’26
  • Indeed ’26–now

Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.

Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages. Source on eBay opens live eBay listings.

Maker not confirmed

1970-71
1970-71
No shirt sponsorSource on eBay
In-house 1970-71 on FKA; Le Coq Sportif from 1971. Shirt sponsors were not allowed in the Eredivisie until 1982-83.

Le Coq Sportif

1971-72 to 1975-76
1971-72 to 1975-76
No shirt sponsorSource on eBay
Le Coq Sportif take over.

Puma

1976-77 to 1978-79
1976-77 to 1978-79
No shirt sponsorSource on eBay
Puma take over.

Pony

1979-80 to 1980-81
1979-80 to 1980-81
No shirt sponsorSource on eBay
Pony take over.

Admiral

1981-82 to 1982-83
1981-82
No shirt sponsorSource on eBay
Admiral take over.
1982-83
NissanSource on eBay
Nissan become the first shirt sponsor.

Puma

1983-84 to 1988-89
1983-84 to 1988-89
NissanSource on eBay
Puma return.

Lotto

1989-90 to 1994-95
1989-90 to 1991-92
NissanSource on eBay
Lotto take over from Puma.
1992-93 to 1994-95
AMEVSource on eBay
AMEV replace Nissan.

Reebok

1995-96 to 2000-01
1995-96 to 2000-01
AMEVSource on eBay
Reebok take over from Lotto.

Puma

2001-02 to 2008-09
2001-02 to 2004-05
AMEVSource on eBay
Puma return.
2005-06 to 2008-09
PhanosSource on eBay
Phanos replace AMEV.

Kappa

2009-10 to 2011-12
2009-10 to 2010-11
PhanosSource on eBay
Kappa take over from Puma.
2011-12
Simpel.nlSource on eBay
Simpel.nl for one season.

Hummel

2012-13 to 2018-19
2012-13 to 2014-15
HealthCitySource on eBay
Hummel take over. HealthCity replace Simpel.nl.
2015-16 to 2018-19
Zorg van de ZaakSource on eBay
Zorg van de Zaak replace HealthCity.

Nike

2019-20 to 2022-23
2019-20
Zorg van de ZaakSource on eBay
Nike take over from Hummel.
2020-21 to 2022-23
T-MobileSource on eBay
T-Mobile replace Zorg van de Zaak.

Castore

2023-24 to 2026-27
2023-24
T-MobileSource on eBay
Castore take over from Nike.
2024-25 to 2025-26
ConclusionSource on eBay
Conclusion replace T-Mobile.
2026-27
IndeedSource on eBay
Indeed replace Conclusion (FKA + VoetbalPlus).

Spot a mistake? Tell us — we update the table when sources clarify.

Sources: club records, kit archives and contemporary news.

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