Kit evolution
51 seasons · 6 kit makers · 10 shirt sponsors- Bukta1976–19804 seasons
- Umbro1980–199313 seasons
- Asics1993–19952 seasons
- Adidas1995–201015 seasons
- Puma2010–202111 seasons
- Castore2021–20243 seasons
- Adidas2024–now3 seasons
- Newcastle Breweries ’80–’86
- Greenall's ’86–’91
- Newcastle Breweries ’91–’95
- Newcastle Brown Ale ’95–’00
- NTL ’00–’03
- Northern Rock ’03–’12
- Virgin Money ’12–’13
- Wonga.com ’13–’17
- Fun88 ’17–’23
- Sela ’23–’26
- Knox Hydrate ’26–now
Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.
Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages.
1976-77 to 1979-80
No shirt sponsor
Earliest season with the maker confirmed by two kit archives.1980-81 to 1985-86
Newcastle Breweries
Umbro take over from Bukta. First shirt sponsor: Newcastle Breweries (the Blue Star).1986-87 to 1990-91
Greenall's
Greenall's replaces Newcastle Breweries; one archive dates the change to 1985.1991-92 to 1992-93
Newcastle Breweries
McEwan's Lager appeared on away shirts from 1992-93 to 1994-95, while the Blue Star stayed on the home shirt.1993-94 to 1994-95
Newcastle Breweries93-95 away from £80
Asics take over from Umbro.1995-96 to 1999-00
Newcastle Brown Ale95-97 home from £5095-96 away from £7696-97 away from £6299-00 home from £7799-00 away from £4299-00 gk from £35
adidas take over from Asics. One archive also lists McEwan's Lager on some 1995-96 shirts.2000-01 to 2002-03
2003-04 to 2009-10
2010-11 to 2011-12
Northern Rock10-11 home from £90
Puma take over from adidas.2012-13
Virgin Money12-13 away from £70
2013-14 to 2016-17
Wonga.com
2017-18 to 2018-19
Fun88
2019-20
Fun88Sleeve: StormGain
First sleeve sponsor: StormGain.2020-21
Fun88Sleeve: ICM.com
Puma's last season; one archive dates the Castore deal from 2020.2021-22
Fun88Sleeve: KAYAK
Castore take over from Puma. KAYAK replaced ICM.com on the sleeve in July 2021.2022-23
Fun88Sleeve: Noon
Noon begins as sleeve partner.2023-24
SelaSleeve: Noon
2024-25 to 2025-26
SelaSleeve: Noon
adidas return as maker.2026-27
Knox HydrateSleeve: Noon
Knox Hydrate becomes front-of-shirt partner from 2026-27 (club announcement, June 2026).Spot a mistake? Tell us — we update the table when sources clarify.
Sources: club records, kit archives and contemporary news.
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