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Club brand history

Newcastle United kit history

Every kit maker and shirt sponsor, season by season.

Kit evolution

51 seasons · 6 kit makers · 10 shirt sponsors
Shirt sponsor
NoneNewcastle BreweriesGreenall'sNewcastle BreweriesNewcastle Brown AleNTLNorthern RockVirgin MoneyWonga.comFun88SelaKnox Hydrate
Shirt sponsors, oldest first · swipe
  • Newcastle Breweries ’80–’86
  • Greenall's ’86–’91
  • Newcastle Breweries ’91–’95
  • Newcastle Brown Ale ’95–’00
  • NTL ’00–’03
  • Northern Rock ’03–’12
  • Virgin Money ’12–’13
  • Wonga.com ’13–’17
  • Fun88 ’17–’23
  • Sela ’23–’26
  • Knox Hydrate ’26–now

Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.

Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages.

Bukta1976-77 to 1979-80
1976-77 to 1979-80
No shirt sponsor
Earliest season with the maker confirmed by two kit archives.
Umbro1980-81 to 1992-93
1980-81 to 1985-86
Newcastle Breweries
Umbro take over from Bukta. First shirt sponsor: Newcastle Breweries (the Blue Star).
1986-87 to 1990-91
Greenall's
Greenall's replaces Newcastle Breweries; one archive dates the change to 1985.
1991-92 to 1992-93
Newcastle Breweries
McEwan's Lager appeared on away shirts from 1992-93 to 1994-95, while the Blue Star stayed on the home shirt.
Asics1993-94 to 1994-95
1993-94 to 1994-95
Newcastle Breweries93-95 away from £80
Asics take over from Umbro.
Adidas1995-96 to 2009-10
1995-96 to 1999-00
adidas take over from Asics. One archive also lists McEwan's Lager on some 1995-96 shirts.
2000-01 to 2002-03
2003-04 to 2009-10
Puma2010-11 to 2020-21
2010-11 to 2011-12
Puma take over from adidas.
2012-13
2013-14 to 2016-17
Wonga.com
2017-18 to 2018-19
Fun88
2019-20
Fun88Sleeve: StormGain
First sleeve sponsor: StormGain.
2020-21
Fun88Sleeve: ICM.com
Puma's last season; one archive dates the Castore deal from 2020.
Castore2021-22 to 2023-24
2021-22
Fun88Sleeve: KAYAK
Castore take over from Puma. KAYAK replaced ICM.com on the sleeve in July 2021.
2022-23
Fun88Sleeve: Noon
Noon begins as sleeve partner.
2023-24
SelaSleeve: Noon
Adidas2024-25 to 2026-27
2024-25 to 2025-26
SelaSleeve: Noon
adidas return as maker.
2026-27
Knox HydrateSleeve: Noon
Knox Hydrate becomes front-of-shirt partner from 2026-27 (club announcement, June 2026).

Spot a mistake? Tell us — we update the table when sources clarify.

Sources: club records, kit archives and contemporary news.

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