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Club brand history

Liverpool kit history

Every kit maker and shirt sponsor, season by season.

Kit evolution

54 seasons · 6 kit makers · 5 shirt sponsors
Kit makerWarrior2012–2015New Balance2015–2020Adidas2025–now
Umbro1973–1985Adidas1985–1996Reebok1996–2006Adidas2006–2012Warrior2012–2015New Balance2015–2020Nike2020–2025Adidas2025–now
Shirt sponsor
NoneHitachiCrown PaintsCandyCarlsbergStandard Chartered
Shirt sponsors, oldest first · swipe
  • Hitachi ’79–’82
  • Crown Paints ’82–’88
  • Candy ’88–’92
  • Carlsberg ’92–’10
  • Standard Chartered ’10–now

Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.

Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages.

Umbro1973-74 to 1984-85
1973-74 to 1978-79
No shirt sponsor
Earliest season with a reliably sourced maker; kit archives list in-house kits before 1973.
1979-80 to 1981-82
Hitachi
First shirt sponsor: Hitachi. Liverpool were the first English top-flight club to agree a shirt sponsorship deal.
1982-83 to 1984-85
Crown Paints
Crown Paints arrives; the wording and layout of the logo varied across its six seasons.
Adidas1985-86 to 1995-96
1985-86 to 1987-88
Crown Paints87-88 home from £54
First adidas season.
1988-89 to 1991-92
Candy89-91 home from £67
Candy arrives on the front of the shirt.
1992-93 to 1995-96
Carlsberg
Carlsberg arrives, in the first Premier League season.
Reebok1996-97 to 2005-06
1996-97 to 2005-06
Carlsberg
First Reebok season.
Adidas2006-07 to 2011-12
2006-07 to 2009-10
Carlsberg
adidas returns as kit maker.
2010-11 to 2011-12
Standard Chartered
Standard Chartered arrives on the front of the shirt.
Warrior2012-13 to 2014-15
2012-13 to 2014-15
Standard Chartered
First Warrior season.
New Balance2015-16 to 2019-20
2015-16 to 2016-17
Standard Chartered
First New Balance season.
2017-18 to 2019-20
Standard CharteredSleeve: Western Union
Western Union becomes the first sleeve sponsor.
Nike2020-21 to 2024-25
2020-21 to 2024-25
Standard CharteredSleeve: Expedia
First Nike season. The season started with no sleeve sponsor; the Expedia patch first appeared on 17 October 2020.
Adidas2025-26 to 2026-27
2025-26 to 2026-27
Standard CharteredSleeve: Expedia
adidas returns as kit maker for a third spell.

Spot a mistake? Tell us — we update the table when sources clarify.

Sources: club records, kit archives and contemporary news.

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