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Club brand history

Juventus kit history

Every kit maker and shirt sponsor, season by season.

Kit evolution

57 seasons · 4 kit makers · 13 shirt sponsors
Shirt sponsor
No shirt sponsorAristonUPIMDanoneSonyD+Tele+FastwebSky SportTamoilNew HollandBetclicJeepSave the ChildrenJeep
Shirt sponsors, oldest first · swipe
  • Ariston ’81–’89
  • UPIM ’89–’92
  • Danone ’92–’95
  • Sony ’95–’98
  • D+ ’98–’00
  • Tele+ ’00–’01
  • Fastweb ’01–’04
  • Sky Sport ’04–’05
  • Tamoil ’05–’07
  • New Holland ’07–’10
  • Betclic ’10–’12
  • Jeep ’12–’24
  • Save the Children ’24–’25
  • Jeep ’25–now

Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.

Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages.

Maker not confirmed1970-71 to 1978-79
1970-71 to 1978-79
No shirt sponsor
Maker not confirmed by two sources before 1979-80. Shirt sponsors were not allowed in Serie A until 1981-82.
Kappa1979-80 to 1999-00
1979-80 to 1980-81
No shirt sponsor
Kappa become the club's maker. Earliest season with a maker confirmed by two sources.
1981-82 to 1988-89
Ariston
First shirt sponsor: Ariston, the season Serie A first allowed one.
1989-90 to 1991-92
UPIM
UPIM take over from Ariston.
1992-93 to 1994-95
Danone
Danone take over from UPIM.
1995-96 to 1997-98
Sony take over from Danone.
1998-99 to 1999-00
D+
D+ take over from Sony. Tele+ and Sony also appeared on some shirts in these two seasons, mainly in cup competitions.
Lotto2000-01 to 2002-03
2000-01
Tele+
Lotto take over from Kappa; Tele+ take over from D+.
2001-02 to 2002-03
Fastweb
Fastweb in Serie A, with Tu Mobile (2001-02) and then Tamoil (from 2002-03) in cup competitions.
Nike2003-04 to 2014-15
2003-04
Fastweb
Nike take over from Lotto. Tamoil still in cup competitions.
2004-05
Sky Sport
Sky Sport in Serie A; Tamoil in cup competitions.
2005-06 to 2006-07
Tamoil
Tamoil become the main sponsor in all competitions.
2007-08 to 2009-10
New Holland
New Holland take over from Tamoil.
2010-11 to 2011-12
Betclic
Betclic take over from New Holland; Balocco on some second shirts.
2012-13 to 2014-15
Jeep
Jeep take over from Betclic.
Adidas2015-16 to 2026-27
2015-16 to 2020-21
Jeep
Adidas take over from Nike.
2021-22 to 2022-23
JeepSleeve: Bitget
Bitget was the club's first sleeve sponsor, from 2021-22.
2023-24
JeepSleeve: Zondacrypto
Zondacrypto take over on the sleeve.
2024-25
Save the ChildrenSleeve: Azimut
No commercial front sponsor after the Jeep deal ended; the charity's logo was carried instead. Azimut on the sleeve from 19 October 2024.
2025-26 to 2026-27
JeepSleeve: WhiteBIT
Jeep return as main sponsor on a deal to 2027-28. WhiteBIT on the sleeve from the 2025 Club World Cup, also to 2027-28.

Spot a mistake? Tell us — we update the table when sources clarify.

Sources: club records, kit archives and contemporary news.

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