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Club brand history

TSG Hoffenheim kit makers and shirt sponsors, 1970-71 – 2026-27

Covers the men’s first team: the kit manufacturer and main front-of-shirt sponsor each season, from 1970-71 onwards.

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Manufacturer and sponsor timeline

57 seasons · 7 kit makers · 10 shirt sponsors
Shirt sponsor
No shirt sponsor before 1995–96HoffmannKaramalzHeidelberger PilsenerSchuppeEichbaumMVV EnergieSüdbestTV DigitalSuntechSAP
Shirt sponsors, oldest first · swipe
  • Hoffmann ’95–’96
  • No sponsor ’96–’98
  • Karamalz ’98–’99
  • Heidelberger Pilsener ’99–’00
  • Schuppe ’00–’01
  • Eichbaum ’01–’03
  • MVV Energie ’03–’06
  • Südbest ’06–’08
  • TV Digital ’08–’11
  • Suntech ’11–’13
  • SAP ’13–now

Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.

Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages. Source on eBay opens live eBay listings.

Maker not confirmed

1970-71 to 1994-95
1970-71 to 1994-95
No shirt sponsorSource on eBay
Lower-league club until late 1990s — early makers/sponsors blank.

Erima

1995-96
1995-96
Erima + Hoffmann (FKA).

adidas

1996-97
1996-97
No shirt sponsorSource on eBay
adidas for one season; no sponsor (FKA).

Maker not confirmed

1997-98
1997-98
No shirt sponsorSource on eBay

Nike

1998-99 to 2007-08
1998-99
Nike take over. Karamalz sponsor.
1999-00
Heidelberger PilsenerSource on eBay
2000-01
2001-02 to 2002-03
2003-04 to 2005-06
MVV EnergieSource on eBay
2006-07 to 2007-08

Puma

2008-09 to 2013-14
2008-09 to 2010-11
TV DigitalSource on eBay
Puma take over. TV Digital sponsor.
2011-12 to 2012-13
2013-14
SAP become shirt sponsor (FKA + club).

Lotto

2014-15 to 2018-19
2014-15 to 2018-19
Lotto take over from Puma.

Joma

2019-20 to 2025-26
2019-20 to 2025-26
Joma take over.

Macron

2026-27
2026-27
Macron take over (FKA + club press + Footy Headlines).

Spot a mistake? Tell us — we update the table when sources clarify.

Sources: club records, kit archives and contemporary news.

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