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Club brand history

Go Ahead Eagles kit makers and shirt sponsors, 1970-71 – 2026-27

Covers the men’s first team: the kit manufacturer and main front-of-shirt sponsor each season, from 1970-71 onwards.

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Manufacturer and sponsor timeline

57 seasons · 5 kit makers · 17 shirt sponsors
Shirt sponsor
No shirt sponsorPZ KledingBeapharPZ KledingFAMMorsAupingvan Gils WoonpromenadeMorres WonenAcadium BastionBeapharVerzuim ReductieEuphonyVinden.nlDrukwerkdealThermen BusslooJumperbetnationRetro BridgeOne Click Steel
Shirt sponsors, oldest first · swipe
  • PZ Kleding ’82–’86
  • Beaphar ’86–’87
  • PZ Kleding ’87–’88
  • FAM ’88–’90
  • Mors ’90–’94
  • Auping ’94–’96
  • van Gils Woonpromenade ’96–’99
  • Morres Wonen ’99–’01
  • Acadium Bastion ’01–’05
  • Beaphar ’05–’08
  • Verzuim Reductie ’08–’12
  • Euphony ’12–’13
  • Vinden.nl ’13–’14
  • Drukwerkdeal ’14–’17
  • Thermen Bussloo ’17–’20
  • Jumper ’20–’23
  • betnation ’23–’25
  • Retro Bridge ’25–’26
  • One Click Steel ’26–now

Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.

Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages. Source on eBay opens live eBay listings.

Maker not confirmed

1970-71 to 1971-72
1970-71 to 1971-72
No shirt sponsorSource on eBay
Maker not confirmed by two sources before 1972-73. Shirt sponsors were not allowed in the Eredivisie until 1982-83.

Le Coq Sportif

1972-73 to 1973-74
1972-73 to 1973-74
No shirt sponsorSource on eBay
Le Coq Sportif take over.

adidas

1974-75 to 1977-78
1974-75 to 1977-78
No shirt sponsorSource on eBay
adidas take over.

Erima

1978-79
1978-79
No shirt sponsorSource on eBay
Erima for one season.

adidas

1979-80
1979-80
No shirt sponsorSource on eBay
adidas return for one season.

Erima

1980-81 to 1981-82
1980-81 to 1981-82
No shirt sponsorSource on eBay
Erima return.

Maker not confirmed

1982-83
1982-83
PZ KledingSource on eBay
PZ Kleding become the first shirt sponsor. Maker not confirmed by two sources for 1982-83 (Erima / adidas split).

adidas

1983-84 to 1986-87
1983-84 to 1985-86
PZ KledingSource on eBay
adidas take over clearly.
1986-87
Beaphar for one season.

Maker not confirmed

1987-88 to 1988-89
1987-88
PZ KledingSource on eBay
PZ Kleding return for one season. Maker not confirmed by two sources for 1987-88 and 1988-89.
1988-89
FAM replace PZ Kleding.

Hummel

1989-90 to 2019-20
1989-90
Hummel begin a long run as maker.
1990-91 to 1993-94
Mors replace FAM.
1994-95 to 1995-96
Auping replace Mors.
1996-97 to 1998-99
van Gils WoonpromenadeSource on eBay
van Gils Woonpromenade replace Auping.
1999-00 to 2000-01
Morres WonenSource on eBay
Morres Wonen replace van Gils.
2001-02 to 2004-05
Acadium BastionSource on eBay
Acadium Bastion replace Morres.
2005-06 to 2007-08
Beaphar return.
2008-09 to 2011-12
Verzuim ReductieSource on eBay
Verzuim Reductie replace Beaphar.
2012-13
Euphony for one season.
2013-14
Vinden.nl for one season.
2014-15 to 2016-17
DrukwerkdealSource on eBay
Drukwerkdeal replace Vinden.nl.
2017-18 to 2019-20
Thermen BusslooSource on eBay
Thermen Bussloo replace Drukwerkdeal.

Stanno

2020-21 to 2026-27
2020-21 to 2022-23
Stanno take over from Hummel. Jumper replace Thermen Bussloo.
2023-24 to 2024-25
betnation replace Jumper.
2025-26
Retro BridgeSource on eBay
Retro Bridge for one season.
2026-27
One Click SteelSource on eBay
One Click Steel replace Retro Bridge (FKA + VoetbalPlus).

Spot a mistake? Tell us — we update the table when sources clarify.

Sources: club records, kit archives and contemporary news.

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