Manufacturer and sponsor timeline
57 seasons · 5 kit makers · 17 shirt sponsors- Not confirmed1970–19722 seasons
- Le Coq Sportif1972–19742 seasons
- adidas1974–19784 seasons
- Erima1978–19791 season
- adidas1979–19801 season
- Erima1980–19822 seasons
- Not confirmed1982–19831 season
- adidas1983–19874 seasons
- Not confirmed1987–19892 seasons
- Hummel1989–202031 seasons
- Stanno2020–now7 seasons
- PZ Kleding ’82–’86
- Beaphar ’86–’87
- PZ Kleding ’87–’88
- FAM ’88–’90
- Mors ’90–’94
- Auping ’94–’96
- van Gils Woonpromenade ’96–’99
- Morres Wonen ’99–’01
- Acadium Bastion ’01–’05
- Beaphar ’05–’08
- Verzuim Reductie ’08–’12
- Euphony ’12–’13
- Vinden.nl ’13–’14
- Drukwerkdeal ’14–’17
- Thermen Bussloo ’17–’20
- Jumper ’20–’23
- betnation ’23–’25
- Retro Bridge ’25–’26
- One Click Steel ’26–now
Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.
Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages. Source on eBay opens live eBay listings.
Maker not confirmed
1970-71 to 1971-721970-71 to 1971-72
No shirt sponsorSource on eBay
Maker not confirmed by two sources before 1972-73. Shirt sponsors were not allowed in the Eredivisie until 1982-83.Le Coq Sportif
1972-73 to 1973-741972-73 to 1973-74
No shirt sponsorSource on eBay
Le Coq Sportif take over.adidas
1974-75 to 1977-781974-75 to 1977-78
No shirt sponsorSource on eBay
adidas take over.Erima
1978-791978-79
No shirt sponsorSource on eBay
Erima for one season.adidas
1979-801979-80
No shirt sponsorSource on eBay
adidas return for one season.Erima
1980-81 to 1981-821980-81 to 1981-82
No shirt sponsorSource on eBay
Erima return.Maker not confirmed
1982-831982-83
PZ KledingSource on eBay
PZ Kleding become the first shirt sponsor. Maker not confirmed by two sources for 1982-83 (Erima / adidas split).adidas
1983-84 to 1986-871983-84 to 1985-86
PZ KledingSource on eBay
adidas take over clearly.1986-87
BeapharSource on eBay
Beaphar for one season.Maker not confirmed
1987-88 to 1988-891987-88
PZ KledingSource on eBay
PZ Kleding return for one season. Maker not confirmed by two sources for 1987-88 and 1988-89.1988-89
FAM replace PZ Kleding.
Hummel
1989-90 to 2019-201989-90
Hummel begin a long run as maker.
1990-91 to 1993-94
MorsSource on eBay
Mors replace FAM.1994-95 to 1995-96
AupingSource on eBay
Auping replace Mors.1996-97 to 1998-99
van Gils WoonpromenadeSource on eBay
van Gils Woonpromenade replace Auping.1999-00 to 2000-01
Morres WonenSource on eBay
Morres Wonen replace van Gils.2001-02 to 2004-05
Acadium BastionSource on eBay
Acadium Bastion replace Morres.2005-06 to 2007-08
BeapharSource on eBay
Beaphar return.2008-09 to 2011-12
Verzuim ReductieSource on eBay
Verzuim Reductie replace Beaphar.2012-13
EuphonySource on eBay
Euphony for one season.2013-14
Vinden.nlSource on eBay
Vinden.nl for one season.2014-15 to 2016-17
DrukwerkdealSource on eBay
Drukwerkdeal replace Vinden.nl.2017-18 to 2019-20
Thermen BusslooSource on eBay
Thermen Bussloo replace Drukwerkdeal.Stanno
2020-21 to 2026-272020-21 to 2022-23
JumperSource on eBay
Stanno take over from Hummel. Jumper replace Thermen Bussloo.2023-24 to 2024-25
betnationSource on eBay
betnation replace Jumper.2025-26
Retro BridgeSource on eBay
Retro Bridge for one season.2026-27
One Click SteelSource on eBay
One Click Steel replace Retro Bridge (FKA + VoetbalPlus).Spot a mistake? Tell us — we update the table when sources clarify.
Sources: club records, kit archives and contemporary news.
Affiliate disclosure: some links on KitComps are affiliate links. If you buy through them we may earn a commission at no extra cost to you. Learn more.