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Club brand history

KAA Gent kit makers and shirt sponsors, 1970-71 – 2026-27

Covers the men’s first team: the kit manufacturer and main front-of-shirt sponsor each season, from 1970-71 onwards.

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Manufacturer and sponsor timeline

57 seasons · 11 kit makers · 5 shirt sponsors
Kit makerAvento1978–1979Le Coq Sportif1981–1987Nike2004–2007Jako2007–2013Jartazi2015–2018
Not confirmed1970–1978Avento1978–1979Not confirmed1979–1981Le Coq Sportif1981–1987Diadora1987–1988Patrick1988–1989adidas1989–1996Umbro1996–2004Nike2004–2007Jako2007–2013Masita2013–2015Jartazi2015–2018Craft2018–now
Shirt sponsor
NoneBeton-Wegenbouw GentBellewaerde ParkMaes Pilsvdk bankBaloise
Shirt sponsors, oldest first · swipe
  • Beton-Wegenbouw Gent ’77–’84
  • Bellewaerde Park ’84–’86
  • Maes Pils ’86–’88
  • vdk bank ’88–’23
  • Baloise ’23–now

Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.

Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages. Source on eBay opens live eBay listings.

Maker not confirmed

1970-71 to 1977-78
1970-71 to 1976-77
No shirt sponsorSource on eBay
Early makers blank. Shirt sponsors were not allowed in Belgian league and cup matches until 1972-73.
1977-78
Beton-Wegenbouw GentSource on eBay
Beton-Wegenbouw Gent first listed sponsor era.

Avento

1978-79
1978-79
Beton-Wegenbouw GentSource on eBay

Maker not confirmed

1979-80 to 1980-81
1979-80 to 1980-81
Beton-Wegenbouw GentSource on eBay
Maker blank 1979-80 (Avento ends; Le Coq from 1981).

Le Coq Sportif

1981-82 to 1986-87
1981-82 to 1983-84
Beton-Wegenbouw GentSource on eBay
Le Coq Sportif.
1984-85 to 1985-86
Bellewaerde ParkSource on eBay
Bellewaerde Park replace Beton-Wegenbouw.
1986-87
Maes PilsSource on eBay
Maes Pils replace Bellewaerde.

Diadora

1987-88
1987-88
Maes PilsSource on eBay

Patrick

1988-89
1988-89
vdk bankSource on eBay
Patrick one season; vdk bank begin long run.

adidas

1989-90 to 1995-96
1989-90 to 1995-96
vdk bankSource on eBay
adidas take over.

Umbro

1996-97 to 2003-04
1996-97 to 2003-04
vdk bankSource on eBay
Umbro take over.

Nike

2004-05 to 2006-07
2004-05 to 2006-07
vdk bankSource on eBay
Nike take over.

Jako

2007-08 to 2012-13
2007-08 to 2012-13
vdk bankSource on eBay
Jako take over.

Masita

2013-14 to 2014-15
2013-14 to 2014-15
vdk bankSource on eBay
Masita take over.

Jartazi

2015-16 to 2017-18
2015-16 to 2017-18
vdk bankSource on eBay
Jartazi take over.

Craft

2018-19 to 2026-27
2018-19 to 2022-23
vdk bankSource on eBay
Craft take over (still 2026-27).
2023-24 to 2026-27
BaloiseSource on eBay
Baloise replace vdk bank (FKA + FootyLogos).

Spot a mistake? Tell us — we update the table when sources clarify.

Sources: club records, kit archives and contemporary news.

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