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Club brand history

Fenerbahçe kit makers and shirt sponsors, 1970-71 – 2026-27

Covers the men’s first team: the kit manufacturer and main front-of-shirt sponsor each season, from 1970-71 onwards.

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Manufacturer and sponsor timeline

57 seasons · 4 kit makers · 18 shirt sponsors
Shirt sponsor
NonePeReJaBanker Kastelliİstanbul BankasıTürkBankAkelEmlak BankasıVakıfBankEmlak BankasıRifle JeansProton 5x5TelsimAriaAveaTürk TelekomYandexNesine.comAcıbademAvisOtokoç
Shirt sponsors, oldest first · swipe
  • PeReJa ’77–’78
  • No sponsor ’78–’80
  • Banker Kastelli ’80–’81
  • İstanbul Bankası ’81–’83
  • TürkBank ’83–’87
  • Akel ’87–’88
  • Emlak Bankası ’88–’96
  • VakıfBank ’96–’97
  • Emlak Bankası ’97–’98
  • Rifle Jeans ’98–’99
  • Proton 5x5 ’99–’00
  • Telsim ’00–’01
  • Aria ’01–’04
  • Avea ’04–’12
  • Türk Telekom ’12–’14
  • No sponsor ’14–’15
  • Yandex ’15–’16
  • Nesine.com ’16–’17
  • Acıbadem ’17–’18
  • No sponsor ’18–’19
  • Avis ’19–’23
  • Otokoç ’23–now

Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.

Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages. Source on eBay opens live eBay listings.

Maker not confirmed

1970-71 to 1984-85
1970-71 to 1976-77
No shirt sponsorSource on eBay
Early makers blank (in-house until mid-1980s on FKA). Shirt advertising in Turkish top-flight football first used commercially in 1977-78 (Big Three: Galatasaray–Volvo, Fenerbahçe and Beşiktaş chest partners; Şenes Erzik / Resmi Gazete pathway).
1977-78
PeReJa first dual-confirmed chest partner (FKA; Beşiktaş forum also places FB among 1977-78 pioneers).
1978-79 to 1979-80
No shirt sponsorSource on eBay
1980-81
Banker KastelliSource on eBay
1981-82 to 1982-83
İstanbul BankasıSource on eBay
1983-84 to 1984-85

Güner

1985-86 to 1987-88
1985-86 to 1986-87
Güner first dual-confirmed maker era (FKA). Pre-1985 In-House/adidas conflicts blanked.
1987-88

adidas

1988-89 to 1999-00
1988-89 to 1995-96
Emlak BankasıSource on eBay
adidas begin continuous run. Emlak Bankası on the chest.
1996-97
VakıfBankSource on eBay
1997-98
Emlak BankasıSource on eBay
1998-99
Rifle JeansSource on eBay
1999-00
Proton 5x5Source on eBay

Fenerium

2000-01 to 2003-04
2000-01
Fenerium (club brand) replace adidas. Telsim / Aria era begins.
2001-02 to 2003-04

adidas

2004-05 to 2020-21
2004-05 to 2011-12
adidas return. Avea replace Aria.
2012-13 to 2013-14
Türk TelekomSource on eBay
Türk Telekom replace Avea.
2014-15
No shirt sponsorSource on eBay
No main chest sponsor 2014-15 on FKA.
2015-16
2016-17
Nesine.comSource on eBay
2017-18
2018-19
No shirt sponsorSource on eBay
2019-20 to 2020-21
Avis arrive.

Puma

2021-22 to 2024-25
2021-22 to 2022-23
Puma replace adidas.
2023-24 to 2024-25
Otokoç replace Avis (FKA).

adidas

2025-26 to 2026-27
2025-26 to 2026-27
adidas return (FKA + Analiz 2026-27).

Spot a mistake? Tell us — we update the table when sources clarify.

Sources: club records, kit archives and contemporary news.

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