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Club brand history

Celtic kit history

Every kit maker and shirt sponsor, season by season.

Kit evolution

91 seasons · 4 kit makers · 8 shirt sponsors
Shirt sponsor
No shirt sponsor before 1984–85CR SmithPeoples FordCR SmithUmbroNTLCarlingTennent'sMagnersDafabet
Shirt sponsors, oldest first · swipe
  • CR Smith ’84–’91
  • Peoples Ford ’91–’92
  • No sponsor ’92–’93
  • CR Smith ’93–’97
  • Umbro ’97–’99
  • NTL ’99–’03
  • Carling ’03–’10
  • Tennent's ’10–’13
  • Magners ’13–’16
  • Dafabet ’16–now

Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.

Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages.

Umbro1936-37 to 2004-05
1936-37 to 1983-84
No shirt sponsor
Earliest season with a known maker (sources differ on 1936 vs 1937).
1984-85 to 1990-91
First chest sponsor. Includes Centenary seasons (1987–89).
1991-92
Also listed as Peoples in some records.
1992-93
No shirt sponsor
No front sponsor that season.
1993-94 to 1996-97
1997-98 to 1998-99
Maker name on the chest.
1999-00 to 2002-03
NTL
2003-04 to 2004-05
Carling
Nike2005-06 to 2014-15
2005-06 to 2009-10
Carling
First Nike season.
2010-11 to 2012-13
Tennent's
125th anniversary; narrower home hoops.
2013-14 to 2014-15
Magners
New Balance2015-16 to 2019-20
2015-16
Magners
First New Balance season.
2016-17 to 2019-20
Dafabet
Magners on the shirt back through 2019-20.
Adidas2020-21 to 2026-27
2020-21 to 2026-27
Dafabet
Adidas from 2020-21. No back sponsor from 2025-26; Dafabet through 2027-28.

Spot a mistake? Tell us — we update the table when sources clarify.

Sources: club records, kit archives and contemporary news.

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