Manufacturer and sponsor timeline
57 seasons · 6 kit makers · 11 shirt sponsors- Not confirmed1970–19744 seasons
- Adidas1974–19839 seasons
- Pony1983–19841 season
- Adidas1984–19906 seasons
- Nike1990–200010 seasons
- goool.de2000–20044 seasons
- Nike2004–20095 seasons
- Kappa2009–20123 seasons
- Puma2012–now15 seasons
- Stadt Dortmund ’74–’76
- Samson ’76–’78
- Prestolith ’78–’80
- UHU ’80–’83
- Artic ’83–’86
- Die Continentale ’86–’97
- s.Oliver ’97–’00
- E.ON ’00–’06
- Evonik ’06–’20
- 1&1 ’20–’25
- Vodafone ’25–now
Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.
Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages.
Maker not confirmed
1970-71 to 1973-741970-71 to 1973-74
No shirt sponsor
Maker not confirmed by two sources before 1974-75. No shirt sponsor until 1974-75.Adidas
1974-75 to 1982-831974-75 to 1975-76
Stadt Dortmund
Adidas confirmed as maker from 1974-75. First shirt sponsor: the City of Dortmund, the year the Westfalenstadion opened.1976-77 to 1977-78
Samson
Samson, a tobacco brand, replace the city. The club badge was redrawn with a lion for the deal.1978-79 to 1979-80
Prestolith
Prestolith replace Samson.1980-81 to 1982-83
UHU
UHU, the glue brand, replace Prestolith. One collector archive lists the 1979-80 to 1982-83 shirts as Adidas/Erima. Erima was owned by Adidas at the time.Pony
1983-841983-84
Artic
Pony make the shirts for one season, between two Adidas spells. Artic, an ice-cream brand, replace UHU.Adidas
1984-85 to 1989-901984-85 to 1985-86
Artic
Adidas return.1986-87 to 1989-90
Die Continentale
Die Continentale, an insurer, replace Artic. They stayed on the front for 11 seasons.Nike
1990-91 to 1999-001990-91 to 1996-97
Nike take over from Adidas, starting a ten-season spell.
1997-98 to 1999-00
s.Oliver
Die Continentale were still on the front at the start of the season. s.Oliver took over during it. This design was first worn in the 1997 Champions League final.goool.de
2000-01 to 2003-042000-01 to 2003-04
E.ON
goool.de, BVB's own kit brand, take over from Nike for four seasons. E.ON replace s.Oliver. goool.de also kitted out Dynamo Dresden (2002-05) and Kickers Offenbach (2004-08) before it closed in 2008.Nike
2004-05 to 2008-092004-05 to 2005-06
E.ON
Nike return on a five-year deal.2006-07 to 2008-09
Evonik
Evonik's sponsorship began in July 2006, but the company had no name yet, so the shirt carried an exclamation-mark artwork all season. The Evonik name first appeared on the shirt on 14 September 2007, against Werder Bremen.Kappa
2009-10 to 2011-122009-10 to 2011-12
Evonik
Kappa take over from Nike.Puma
2012-13 to 2026-272012-13 to 2016-17
Evonik
Puma take over from Kappa.2017-18 to 2019-20
EvonikSleeve: Opel
Opel on the sleeve, the first season Bundesliga clubs could sell their own sleeve sponsor.2020-21 to 2021-22
1&1Sleeve: Opel
1&1 on the front in the Bundesliga. Evonik stayed on the cup and European shirts until 2025.2022-23
1&1Sleeve: GLS
GLS replace Opel on the sleeve.2023-24
1&1
Sleeve sponsor not confirmed by two independent sources.2024-25
1&1Sleeve: GLS
2025-26 to 2026-27
VodafoneSleeve: Polestar
Vodafone become sole main sponsor, shown in black on the yellow home shirt. Polestar on the sleeve.Get new Borussia Dortmund sold prices by email
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Sources: club records, kit archives and contemporary news.
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