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Club brand history

RSC Anderlecht kit makers and shirt sponsors, 1970-71 – 2026-27

Covers the men’s first team: the kit manufacturer and main front-of-shirt sponsor each season, from 1970-71 onwards.

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Manufacturer and sponsor timeline

57 seasons · 3 kit makers · 7 shirt sponsors
Kit makeradidas2026–now
adidas1970–1971Not confirmed1971–1973Le Coq Sportif1973–1974adidas1974–2019Joma2019–2026adidas2026–now
Shirt sponsor
Belle-VueGenerale BankFortisBNP Paribas FortisDVV InsuranceNapoleon Sports & CasinoSunweb
Shirt sponsors, oldest first · swipe
  • Belle-Vue ’73–’82
  • Generale Bank ’82–’00
  • Fortis ’00–’09
  • BNP Paribas Fortis ’09–’20
  • DVV Insurance ’20–’24
  • Napoleon Sports & Casino ’24–’25
  • Sunweb ’25–now

Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.

Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages. Source on eBay opens live eBay listings.

adidas

1970-71
1970-71
No shirt sponsorSource on eBay
adidas one season on archive. Maker blank 1971-72 (gap before Le Coq). Shirt sponsors were not allowed in Belgian league and cup matches until 1972-73.

Maker not confirmed

1971-72 to 1972-73
1971-72 to 1972-73
No shirt sponsorSource on eBay

Le Coq Sportif

1973-74
1973-74
Belle-VueSource on eBay
Le Coq Sportif / in-house mix on one archive — Le Coq filled. Belle-Vue first shirt sponsor.

adidas

1974-75 to 2018-19
1974-75 to 1981-82
Belle-VueSource on eBay
adidas begin long run.
1982-83 to 1999-00
Generale Bank89-92 home · Median £109 · 2 sales97-98 away · £150 · 1 sale97-98 home · £89 · 1 saleSource on eBay
Generale Bank replace Belle-Vue (club: bank era from early 1980s).
2000-01 to 2008-09
Fortis01-02 home · £100 · 1 saleSource on eBay
Fortis replace Generale Bank (club: Fortis on shirt from April 2000).
2009-10 to 2018-19
BNP Paribas FortisSource on eBay
BNP Paribas Fortis branding after Fortis integration.

Joma

2019-20 to 2025-26
2019-20
BNP Paribas FortisSource on eBay
Joma take over from adidas.
2020-21 to 2023-24
DVV InsuranceSource on eBay
DVV Insurance replace BNP Paribas Fortis (club May 2020 announcement).
2024-25
Napoleon Sports & CasinoSource on eBay
Napoleon Sports & Casino one season as primary chest brand.
2025-26
SunwebSource on eBay
Sunweb replace Napoleon as main chest sponsor.

adidas

2026-27
2026-27
SunwebSource on eBay
adidas return (club: minimum five seasons from 2026-27).

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The month's new sold prices for retro shirts, with new RSC Anderlecht sales when we record them, plus the risers, fallers and bargains we spot.

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Sources: club records, kit archives and contemporary news.

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