Manufacturer and sponsor timeline
57 seasons · 5 kit makers · 4 shirt sponsors- Not confirmed1970–19733 seasons
- Le Coq Sportif1973–19763 seasons
- Not confirmed1976–19771 season
- Puma1977–19792 seasons
- Le Coq Sportif1979–19856 seasons
- Kappa1985–19894 seasons
- Umbro1989–200011 seasons
- adidas2000–now27 seasons
- TDK ’82–’91
- ABN AMRO ’91–’08
- AEGON ’08–’14
- Ziggo ’14–now
Bar widths are to scale: one season, one slice. Click a maker to jump to its era.To scale. Tap a maker to jump to its era.
Grouped by maker era. Identical maker and sponsor years are collapsed into one row. Yellow chips link to our sold-price pages. Source on eBay opens live eBay listings.
Maker not confirmed
1970-71 to 1972-731970-71 to 1972-73
No shirt sponsorSource on eBay
Maker not confirmed by two sources before 1973-74 (Bukta / in-house mix on one archive). Shirt sponsors were not allowed in the Eredivisie until 1982-83.Le Coq Sportif
1973-74 to 1975-761973-74 to 1975-76
No shirt sponsorSource on eBay
Maker not confirmed
1976-771976-77
No shirt sponsorSource on eBay
Maker not confirmed by two sources for 1976-77 (Le Coq Sportif / Puma split on archive).Puma
1977-78 to 1978-791977-78 to 1978-79
No shirt sponsorSource on eBay
Puma take over.Le Coq Sportif
1979-80 to 1984-851979-80 to 1981-82
No shirt sponsorSource on eBay
Le Coq Sportif return.1982-83 to 1984-85
TDK become the first shirt sponsor (Dutch shirt ads allowed from 1982-83).
Kappa
1985-86 to 1988-891985-86 to 1988-89
Kappa take over from Le Coq Sportif.
Umbro
1989-90 to 1999-001989-90 to 1990-91
Umbro take over from Kappa.
1991-92 to 1999-00
ABN AMRO replace TDK.
adidas
2000-01 to 2026-272000-01 to 2007-08
ABN AMROSource on eBay
adidas take over from Umbro.2008-09 to 2013-14
AEGONSource on eBay
AEGON replace ABN AMRO.2014-15 to 2026-27
ZiggoSource on eBay
Ziggo replace AEGON.KitComps MonthlyMonthly
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Sources: club records, kit archives and contemporary news.
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